AI product descriptions for Magento and Adobe Commerce: how House of Sound creates product texts automatically and translates them into three languages
House of Sound · Project overview ·
The project at a glance
House of Sound AG in Basel sells high-quality audio equipment for professional use: from studio, PA and pro AV to DJ equipment and microphones, keyboards, synthesisers and guitars. The online shop runs on Magento (Adobe Commerce) and is available in German, French and English. House of Sound is a long-standing e-commerce client of insign, the sister company of Evoya AI.
For the product descriptions, Evoya AI built a fully automated AI solution that is integrated directly into Magento. It standardises the product texts, improves their quality and delivers high-quality translations of the specialist texts into the three shop languages. Compared with the DeepL translation solution it had evaluated before, House of Sound saves massively on costs.
- Client
- House of Sound AG, Basel
- Sector
- E-commerce, audio and music equipment
- Use case
- Standardising and translating product descriptions
- Solution
- Fully automated AI solution with Evoya AI
- Integration
- Directly in Magento / Adobe Commerce
- Languages
- German, French, English
Starting point: a large range, inconsistent product texts
A specialist retailer of audio equipment carries an extensive range with many brands and technical details. Over the years, product descriptions were written with different structures, styles and lengths. Standardising these texts by hand was tedious and a lot of work for House of Sound.
On top of that came multilingualism: the shop addresses its customers in German, French and English. With this number of products, it was not possible to translate all texts into the three shop languages.
Why not pure translation software such as DeepL?
House of Sound first evaluated a translation solution with DeepL. It was rejected because the costs would have been far too high for this volume of text.
Moreover, a pure translation would only have solved half the problem: inconsistent source texts would then have been inconsistent in three languages. What was needed was a solution that improves, standardises and translates product texts in a single step.
The solution: AI product descriptions directly in Magento
Evoya AI built a fully automated AI solution for House of Sound that works directly in the shop system.
1. Integrated directly into Magento / Adobe Commerce: the product texts are created where they are needed, without exports, copy and paste or an additional tool.
2. Consistent product descriptions: the AI writes the texts according to clear guidelines on structure, tone and technical terms. This makes the entire range read as if it came from a single source.
3. High-quality specialist translation: the descriptions are translated into the three shop languages, with the correct terminology from studio, stage and audio technology.
4. Fully automated: processing runs automatically. The team focuses on the product range and advising customers instead of on writing texts.
Costs and data protection: cheaper than the translation solution
Because the AI standardises and translates the texts in a single pass, there is no need for separate translation software billed per character. Compared with the DeepL solution originally evaluated, House of Sound saves massively on costs.
Data is processed with Swiss or European AI, in line with the Swiss FADP and the GDPR, and never used for AI training.
Results: better product texts in three languages
- Massively less effort: product texts no longer have to be standardised and translated by hand.
- Higher, consistent quality: all descriptions follow the same guidelines.
- Three languages for the entire range: customers read the product texts in German, French and English.
- Significantly lower costs: massive savings compared with the DeepL solution evaluated before.
- A better basis for search: complete, consistent product texts in all shop languages help customers and search engines alike.
Read more: AI in e-commerce · AI process automation · Interfaces and API
Frequently asked questions about the project
Yes. At House of Sound, an AI solution by Evoya AI creates the product descriptions automatically, standardises them according to clear guidelines and translates them into the shop languages German, French and English.
The solution is connected directly to the shop system. The texts are created in Magento and land there, without exports or copy and paste. For the integration, Evoya AI works with its sister company insign, which has supported House of Sound in e-commerce for years.
At House of Sound, yes: the DeepL solution evaluated before would have been far too expensive for the volume of text. The AI solution by Evoya AI standardises and translates the texts in a single pass, saving massively on costs.
With clear guidelines on structure, tone and technical terms that apply to all languages. This way, the AI does not translate word for word but writes technically accurate product texts in each shop language.
Especially shops with a large range, several languages or inconsistent manufacturer texts. Besides Magento, other shop systems can also be connected via interfaces. Learn more about AI in e-commerce.
Create and translate product texts automatically
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