AI chatbot for a gym: how BLG Sports in Zurich answers over 60 per cent of customer enquiries automatically with an AI agent
BLG Sports · Project overview ·
The project at a glance
BLG Sports Club is Zurich's first HYROX gym. It offers group workouts with strength and functional training, Pilates and yoga, HYROX classes, personal training, physiotherapy and corporate programmes.
BLG is growing fast, and its customer enquiries are growing with it. This is where BLG uses AI agents by Evoya AI as a chatbot on its website. The old chat was replaced, and today over 60 per cent of customer enquiries are answered fully automatically.
- Client
- BLG Sports AG, Zurich
- Sector
- Fitness, HYROX, personal training
- Use case
- Answering customer enquiries on the website
- Solution
- AI agent as website chat with Evoya Agents
- Result
- Over 60% of enquiries answered automatically
- Starting point
- Fast growth, rising enquiries
Starting point: more members, more enquiries
A growing gym gets the same questions every day: how much is a membership? When are the next classes? Is there a trial session? How does HYROX work, and is it suitable for beginners? How do I book a personal training session?
As BLG Sports grew quickly, so did the number of these enquiries. The previous website chat could not keep up. Every manual reply took time the team would rather spend on coaching and the community.
The solution: an AI agent as a chatbot on the website
BLG replaced its old chat with an AI agent by Evoya AI.
1. Knowledge about the gym: the agent knows BLG's offering, classes, prices and processes and answers questions in full sentences.
2. Around the clock: prospects get an answer straight away, including evenings and weekends, exactly when many are thinking about training.
3. Leading to the next step: the agent points to the right pages, for example the schedule or the booking page.
4. Multilingual: in an international city like Zurich, the agent understands and answers questions in many languages.
“A cool product from a Swiss start-up! We replaced our old chat with Evoya AI and now answer over 60% of customer enquiries fully automatically.”
AI agent or classic chat: what is the difference?
A classic website chat needs someone to reply, or it works with rigid decision trees. An AI agent understands questions in people's own words and answers them based on the company's knowledge, without anyone on the team having to be online. For a business growing faster than its team, that is the decisive difference.
Data protection: secure AI in customer contact
The AI agent runs on the Evoya platform. Data is processed with Swiss or European AI, in line with the Swiss FADP and the GDPR, and never used for AI training.
Results: over 60 per cent answered automatically
- Over 60% automated: the AI agent answers more than six out of ten customer enquiries fully automatically.
- Growth without bottlenecks: more enquiries no longer mean more work for the team.
- Faster answers: prospects get information immediately, around the clock.
- More time for training: the team focuses on coaching and the community.
Read more: Evoya Agents · Evoya Bot · AI for SMEs
Frequently asked questions about the project
Yes, especially with many recurring questions about prices, classes and trial sessions. At BLG Sports, the AI agent answers over 60 per cent of customer enquiries fully automatically.
Questions about the offering, classes and schedule, prices, HYROX and personal training. Where needed, it points to the right page, for example for booking.
A classic chat needs a person or rigid decision trees. An AI agent understands free-form questions and answers them based on the company's knowledge, around the clock.
Yes. Language models understand and answer questions in many languages, an advantage with an international clientele.
With Evoya Agents, an agent can be set up based on existing website content and improved step by step. Learn more under Evoya Bot.
An AI agent for your customer enquiries
We show you how an AI agent on your website answers enquiries automatically, even when your business is growing fast.